To wait or not to wait

A long time ago I read somewhere that the wait for something pleasant is in itself half the pleasure. Most likely, it was written by someone who, in the end, got what he/she was waiting for. Because when you are waiting, the wait can be truly endless. The minutes become hours, the hours become days, and the days are eternally long. You end up looking at your watch frantically, trying to make it move ahead with the mystical powers of your brain. You're never sure if your phone is working or not - why isn't the damn thing ringing??? - and in the end you fall into the "don't-watch-the-boiling-water" cliche'.
It is painful, and it can become extremely frustrating. But...
But isn't the wait in itself that makes you feel alive? That makes you understand how much you care? That tells you, deep down in your guts, that what you are waiting for is actually worth the wait?
If only the darn water would start boiling...